How does it work? The MotivAider is the size of a pager and can be worn on a belt, a waistband or in a pocket. Periodically, at programmed intervals, it emits a pulsing signal. The pulsing signal is tactile, that is, it is felt and not heard. A Conditioning Procedure™ is used to pair the pulsing signal with a word and either an action or an image. So, for example, the word 'straight' might be used to remind a man to take the action of sitting straight - or the word '10' might be used to remind a woman to stay on Weight Watchers™ so she can fit into that size 10 red dress she imagines herself wearing at her daughter's wedding. The Conditioning Procedure™ is designed so that when the pulsing signal is felt, the person automatically remembers the selected word and its paired action or image. After repeated pairings, the action or image habituates. Home | What it does | Where Pavlov comes in | How much it'll set you back | Info for the detail-oriented